Hispanic Communications Network

Hispanic Communications Network (HCN) is a social marketing communications firm in Washington, DC. As their name suggests, they help their clients reach the Hispanic community of the U.S. using social marketing campaigns and their extensive network of affiliated radio stations.

HCN contacted me in the spring of 2011 wanting to redo their website. We decided to use an existing theme as the base and modify that. Initially this website was hosted at Hostgator, but due to abysmal performance, the website was migrated onto MediaTemple’s dedicated DV server in March 2013.

BetterImpressions.com

Better Impressions, Inc. is a family-owned, local offset printing service in Sterling Virginia. Better Impressions, which has been in business since 1974, needed to update their web presence. We changed their all-image based one-page website, which was virtually invisible to search engines, to a WordPress-driven one that was easy for them to maintain. The overall design of the site followed that of their printed marketing collateral including the messaging.

We also added links to their drop box to allow customers to upload their files for printing jobs.

Melaniephung.com

Melanie Phung is an old colleague of mine from the InPhonic, Inc. days and still a friend and my go-to person for SEO. She needed to update her site before her speaking engagement at Confab 2012. She had worked with a designer to come up with a layout, which I “WordPressurized” for her. The site itself is relatively straightforward, nothing fancy but still seems to do the trick. With zero optimization, it still gets a “B” on Gtmetrix.com.

Katsastushinnat.fi

Katsastushinnat.fi tracks the prices of all inspection stations in Finland. Opened in 2007, it has become the go-to site for inspection price comparison and is often quoted by Finland’s main media. The number of visitors has increased steadily and in 2011, the site had over 700 000 unique users.

I became a partner in Katsastushinnat.fi in 2010 and I’m now one of the two administrators of the site. Our business model includes ad revenue as well as subscription fees for premium listings from inspection stations.

Katsastushinnat.fi
Katsastushinnat.fi using Google Translate

First & Sixth

First & Sixth is a restaurant in Roanoke that offers Southern cuisine. Located in Roanoke’s famous Patrick Henry building, the restaurant’s name honors the namesake of the building; Patrick Henry was the first and the sixth governor of Colonial Virginia.

First & Sixth is the second restaurant opened by Mike Caudill and Eric DiLauro. Their first restaurant was Table 50 that I also created the website for in 2009.

The website is built on WordPress and has a custom theme made specifically for the restaurant. The design was created by Ralston Cyrus of Racecar Media Design, who is an awesome web designer in Washington, DC.

The design conveys the down-to-earth and organic feel of the restaurant. The restaurant’s logo has the leaf theme, which is repeated also in the site’s footer. Because of the importance of the Patrick Henry building, a picture of the building was included as a design element.

First & Six and its lounge, Penny Deux, have a decent following on Facebook, so I wanted to integrate the Facebook social plugin to the sidebar. As the restaurant’s gets more reviews on sites like Yelp.com, Urbanspoon and the like, those logos will be more prominently displayed on the site.

Some basic keyword research was also conducted prior to writing the copy for the site and most of the content is optimized for search terms relevant to the restaurant.