Repeat business is one of the best and cost-effective ways of getting revenue. It’s said to be far cheaper and more effective to sell to your existing clients than trying to acquire new ones. And one of the best ways to reach your past customers is email.
Email is an effective way of communicating with your customers, because it allows you to proactive reach them in their inboxes.
When people hear “email marketing” they might think of spam. But it could not be farther from the truth. Email marketing is not sending unsolicited emails sent to strangers, it’s sending relevant emails to known recipients, who have given you permission to email them.
There are various goals for email marketing, and here are a few tried-and-true approaches that bring results;
Top-of-mind campaign: The main purpose of these campaigns are to remind your clients that you’re still there for them. An example of a top-of-mind campaigns are newsletters and emails sent wishing your clients holiday wishes.
Cross-selling campaign: These are emails you send your customers to recommend complementary products. You may have received “Other clients bought” or “You might also be interested in” type of emails.
Upselling campaigns can be used to sell newer or more expensive products to replace an existing product. Car dealers use these campaigns when a new model of your current car comes out.
Drip email campaigns are a preplanned series of emails that are sent to recipients when a certain trigger happens. These can be onboarding emails after a signup, or an email campaign to set the expectations and provide an overview of the sales process after a prospective client has submitted a request for a quote.
The opportunities with email marketing are almost limitless, and it can be difficult to know where to start. We can help you create a plan and execute it, because the most important thing to do with email marketing is to start. Schedule your consultation today for us to discuss the possibilities for your business.