Estevez Aluminum

Estevez Aluminum is a Waldorf, MD -based company that manufactures aluminum awnings, car ports, patio covers and screen enclosures. The client’s old website was really bad – it was sold over the phone and looked like it had been thrown together in 15 minutes.

In order to keep the cost down, the new site was built on Prototype theme from DX themes. The theme had a very clean, easily-modifiable look and feel and offered responsive design out of the box. Like many off-the-shelf themes, its page speed score was relatively low. Using basic optimization techniques, the site now has a page speed score of 95%.

Homepage: Estevez Aluminum is a website for moving crate rental company in Helsinki, Finland. The company’s old website was very dated and I was asked modernize their web presence to help with marketing efforts.

The new website was built using WordPress and a custom theme. In addition to web development, I did the SEO work for this website. Going from virtual nonexistence in organic search results, the site ranks now in top 5 for most relevant key terms. With more geographically specific search terms the site ranks in top 3.

Initially, the customer wanted to set up as an e-commerce website. The idea was that customers would place an ‘order’ for their rental. One of the problems with this approach are the variable delivery charges. Since each delivery and pickup has unique factors (time, distance, number of floors, elevator or stairs, etc.) it was impossible to set a price on the service during the checkout process.

After statistics began showing high cart abandon rates and poor conversion, we decided to switch the approach from an e-commerce site to a lead-generating one. The flow was simplified from a two-step checkout process to one pager, which immediately showed an increase in conversion. In addition to organic traffic, I set up an Adwords campaign to drive paid traffic to the site.

This is a website I created for a moving company Rosewall in Helsinki, Finland. The assignment was two-fold; to create the site from scratch as well as get it listed on Google. was built on WordPress as CMS using modified 960 grid and SimpleCMS theme. The slideshow is done using jQuery Cycle plugin for SEO friendliness. It also uses the Contact Form 7 plugin and thickbox for the photo gallery.

After the site went live, I concentrated on the off-page SEO. Through strategic content links and directory submissions ranks well (many on the first page) in the SERPs for key terms. I also created a Google Local listing for Rosewall, which further helps visibility in the listings.

Easyrent is an independent car rental company in Helsinki, Finland. Their fleet of nearly 100 vehicles consists of passenger cars, vans and minibuses. Their old website was outdated and did not rank in Google. The requirement for their new website was a capability for customers to make reservations online and have the site rank it well in Google. The client got both; the site ranks well for car rental related keywords and it produces a steady flow of online reservations with an excellent conversion rate.